A/B testing allows you to optimize your payment flow performance by checking what design elements work best with your customers.
For example, create 2 simultaneous payment screens, one with an email field (screen A) and one without (screen B). Compare the results and decide whether adding an email field is worth it for your business.
You can compare variant performance over time using a variety of parameters such as payment clicks, visitors, conversion rate, approval ratio, volume and actual CPU (cent per user/ revenue per user).
Take advantage of this unique and valuable performance tool offered free of charge with your World Payments vendor account.
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