How do I trademark a logo in Texas?

Registering a logo as a trademark in Texas gives exclusive rights and legal protection. Firms can register at the state or federal level, based on their domain of operations.

1. Conduct a Trademark Search

Before filing, search thoroughly to prevent the existence of the logo. At the state level, use the Texas Secretary of State database and the USPTO TESS database for nationwide trademarks.

2. Choose State or Federal Registration

• Texas Registration: Appropriate for businesses conducting business only in Texas. This is handled by the Texas Secretary of State.
• Federal Registration: Appropriate for broader protection across the U.S. via the United States Patent and Trademark Office (USPTO).

3. Prepare and File the Application

The application must include:

• Good copy of the logo
• Description of goods or services associated with it
• Purpose of use of the logo in commerce

File the application electronically or by mail:

• For Texas registration: File online through the Texas Secretary of State's website.
• For federal registration: File online through the USPTO's TEAS system.

4. Review and Approval of Application

After filing, the application is reviewed. Without conflicts or objections, the logo is sent for publication and registration.

5. Maintain and Renew the Trademark

Texas trademarks must be renewed every two years, while federal trademarks also need to be maintained constantly.

Through the acquisition of a trademark, businesses guard their image and acquire legal rights against misuse.